Our Story
Josh and Rachael began operating as a marketing duo nearly a decade ago with a singular mission: to provide the data-driven strategy and execution required for high-growth companies to scale. The latest iteration of what used to be Johnson Strategic Marketing (booooring, we know) is New Gen Demand.
While our brand has evolved, our core commitment remains unchanged. We turn complex marketing challenges into streamlined revenue engines. We’ve spent our careers at the intersection of demand generation and revenue operations, specializing in everything from full-funnel campaign strategy and marketing automation to custom AI-based messaging and complex data management. Some special projects have included engineering a proprietary ABM platform to rival industry leaders like 6Sense and developing a budget management solution that challenges platforms like Planful.
As our business has grown, so has our family. We now have three kids, an adorable rescue pup, and a mischievous rescue cat. From what we can tell, the new gen​eration is going to have some pretty incredible innovative and resilient problem-solvers.
Josh Johnson
Marketing & Revenue Operations
Josh is a marketing technology leader who specializes in the technical architecture and execution mechanics that power high-growth demand engines. He dives deep into the systems, transforming complex goals into frictionless, operational realities. With over a decade of experience in the SaaS and healthcare sectors, he leverages advanced data management and strategy to build the scalable infrastructure necessary for high-performing campaigns. A precision-oriented specialist, Josh ensures that every strategic roadmap is backed by the technical excellence required to drive measurable, bottom-line results.
Rachael Johnson
Lifecycle Marketing & Operations
With over a decade of experience across the healthcare and SaaS sectors, Rachael excels at bridging the gap between high-level strategy and the data-driven infrastructure required for long-term success. By focusing on omnichannel, multi-touch campaigns Rachael ensures that growth is nurtured at every stage of the customer journey while providing the operational excellence and conceptual thinking needed to turn complex business objectives into measurable, enduring impact.
Caitlin Stroud
Demand Generation Specialist
Caitlin Stroud is a digital marketing strategist who turns data into results. With an MBA from Colorado State University, shes' led paid search and multi-channel marketing campaigns for global brands like Arrow Electronics, Gymshark, DaVita Kidney Care, and the Denver Nuggets. Caitlin excels at creating strategies that drive growth and ROI, utilizing channels like Google Ads, Microsoft Advertising, Meta, Pinterest, Tik Tok, Linkedin, and Trade Desk, all while leading teams and collaborating across departments. Whether it’s optimizing campaigns, analyzing performance, or building strategic roadmaps for success, Caitlin brings a mix of creativity, strategy, and results-driven expertise to every project.
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